In order to provide a self-care experience that is deliberately developed and luxuriously immersive, our co-founders founded Kimirica in 2012. They are vegans and adhere to an ethical way of life. Kimirica is a ten-year-old legacy lifestyle brand that is adored and trusted by the top luxury hotels and resorts in the world. The co-founders and sisters Rica Jain and Kimi Jain chose to concentrate their efforts on Kimirica Lifestyle, a retail division of the Kimirica Group since they recognised an opportunity amidst the mayhem. A luxury vegan self-care company called Kimirica Lifestyle was founded in 2019. It offers a variety of goods, including luxury skincare, candles, and bath & body products.
The initial movement of Kimirica
Rica claims that while on a trip with her husband, Rajat Jain, the concept for Kimirica first came to her. The two individuals observed that all of the single-use toiletries in the rooms were imported. After extensive investigation, they discovered a market for locally produced, customised self-care items in India. Rica, Rajat, Mohit, and Kimi Jain joined together to launch Kimirica. In 2017, they entered into a joint venture with the Canadian company Hunter Amenities, giving the company its full name, “Kimirica Hunter International.” Due to a lack of funding, Rica and Kimi originally intended to launch a retail business, but instead chose to concentrate on the B2B industry. Rica and Kimi followed their goals and started Kimirica Lifestyle when the B2B market took off. The comments we received inspired us to keep working towards our goal of one day opening a store, says Rica Jain. Together, Kimirica Hunter International and Kimirica Lifestyle now generate almost Rs 600 crore in revenue annually.
Regarding Kimirica’s Family
Kimi claims that while growing up in a small village close to Indore, she observed her father trading with farmers and eventually learnt how to operate a business. She moved to Indore with her mother after completing her basic education since her grandma was keen to bring her there so she could receive a proper education because she was unable to receive one. Rica was born and reared by her grandma in Indore. She claims to have acquired the fundamentals of managing a retail business from her parents, who eventually launched a bakery after her father left his job as a textile mill worker.Rica wed Rajat in 2009, and Kimi wed Mohit, Rajat’s younger brother, in 2011. The co-sisters’ shared love of business ownership quickly led to their formation of a partnership. Kimi leads the brand experience and holds an MBA in e-commerce, whilst Rica leads quality assurance, system and process optimisation at Kimirica Lifestyle and has a Master’s in Pharmacy in medicinal chemistry.
The company sells shampoo, shower gel, lotions, conditioner, soaps, and other bath and body items that are all vegan, as well as vegan skincare items like serums, face water, face creams, sunscreen, and more. Additionally, the company sells a variety of vegan soy candles. According to Kimi, the firm employs 600 people, 80% of whom are women. The brand is present on online marketplaces like Amazon, Nykaa, Flipkart, and Myntra in addition to its own website, where about 75% of sales are made online.
The journey of their company
The co-sisters were aware of the difficulties of starting a business because they had founded a successful B2B enterprise. But developing a retail division was still difficult. As they had never offered their items directly to people, Rica remembers having her doubts about the viability of the firm. According to Rica, “After four or five months of starting the brand, we only had 2,500 customers, and the numbers made us more doubt our decision of the retail venture but the good thing is we never lost hope.” She continues, “We had to unlearn a lot and start from scratch to build the brand.” When the COVID-19 pandemic hit in 2019, the business had already established a kiosk at the Hotel Mariott and a retail space at the Indore airport, leaving it with just internet marketplaces to sell on. The team, however, thinks that the lockout gave them some time to conduct in-depth research to accurately comprehend the market and establish an online presence. The pair thinks that one obstacle to making many sales was the Indian market’s underexposure to premium goods, particularly in Tier-II towns.
Unavoidable on a daily basis
Clean and thoughtful solutions are valued in Kimirica. Their three-step regimen provides you with a simple solution to maintain naturally healthy skin while battling a variety of stressors like pollution, stress, and lifestyle choices. The philosophy of Kimirica is built around carefully considered recipes and naturally sourced ingredients, advocating an ethical way to live and heal. The whole line of skin care products is currently offered for sale on @kimirica.shop, at Kimirica retail locations, and on online shopping sites (Amazon, Flipkart). Visit the company’s website to discover more about Kimirica skincare products. For updates on skincare, new products, and other information, follow their Instagram, Facebook, and Pinterest handles.
An outstanding skincare routine
The vegan regime begins with a Brightening Face Wash made with cutting-edge AHAs extracted from Australian Caviar Lime. This blend of high-performing scientific ingredients and balanced plant-based actives is the first step in the vegan diet. Brown rice extract, which is rich in vitamins B1, B2, and E, is added to the face wash to improve the skin barrier and provide your skin more defence against pollution.
The mixture is further improved with natural betaine, organic vetiver, and licorice extract, which allows it to purify your skin. The face wash is completely sulfate-free and dynamically exfoliates and cleanses your skin, revealing a clear and even complexion with each wash.
The Radiance Serum, which enhances your skin’s natural glow, is used in the second step of this skincare regimen. The serum delivers a holistic therapy that lights, moisturises, and smooths fine wrinkles while simultaneously increasing skin elasticity and fading dark spots. It is blessed with the goodness of Oligopeptide-68, an exfoliating plant-based AHA, Mulethi, and Haldi. All of Kimirica’s new high-concentrate serums are completely vegan, made without using any animal products, or containing any sulphates, silicones, or parabens. Since each serum is lightweight, quickly absorbed, and appropriate for all skin types, they can be used with your AM or PM routines without discomfort.
In the third step, use the Hydrating + Brightening Face Cream to rebuild your face’s cellular structure and bid farewell to dull, dehydrated skin. The cream uses high-end emollients like squalane, argan oil, and shea butter to provide intense hydration for a mindful woman on the go, with 92.57% of its constituents being of natural origin.
Hyaluronic acid is a clever additive that keeps your skin’s moisture balance in check and prevents reoccurring outbreaks. The acid also helps to promote smooth, clean skin that is radiant and reduces wrinkles. In addition to these three steps and for further security, Kimirica’s Everyday Sunscreen has a potent formula that offers broad-spectrum defence against harmful UVA and UVB rays, blocking about 98% of all UVB rays from accessing your skin.
Plans for the Future
The brand is trying to grow its product offerings and has ambitions to soon join the men’s care category. The brand is continually developing and re-imagining its product portfolio to respond to the needs of its clients.
FAQs About Kimirica
The Indore-based maker and provider of hotel toiletries has made the Indian hotel segment amenity-independent in less than ten years after joining the hospitality amenities business.
Kimirica Lifestyle, a luxury vegan self-care brand, was established in 2019. Co-founders Rica Jain and Kimi Jain felt pressure from COVID-19 to concentrate on the retail project of Kimirica Group.
The combined annual revenue of Kimirica Hunter International and Kimirica Lifestyle is Rs 600 crore. Kimi Jain was created in a rural area.
PETA has certified Kimirica as a manufacturer of 100% Vegan products.
Yes, all of the products are manufactured with natural formulations employing natural active ingredients, stunning natural fragrances, and preservatives that are 100% Paraben Free.
